It is widely agreed that Madonna’s ability to shape her image is one of the main keys to her enduring success.  In an interview earlier this year, she told me the key keeping her image fresh, saying, “I’m curious, I pay attention to what’s going on around me.  I’m always looking for new energy, new talent.”

Here’s my full Madonna interview:

Madonna and publicist Liz Rosenberg are also very, very smart about the timing of any important image-shaping announcements.  Of course, that includes today’s statement from Rosenberg to the AP that Madonna and husband Guy Ritchie have agreed to divorce.  Full story here >>

Let’s take a look at Madonna’s past few days:

• Sunday: concert in NYC for her “Sticky and Sweet tour”
• Monday: premiere in NYC of Madonna’s directorial debut film “Filth and Wisdom”
• Tuesday: no major Madonna events
• Wednesday: announcement of the couple’s split

By waiting until after Madonna’s latest red carpet event, Rosenberg shielded her from being asked about the split – keeping the focus on her film instead.

Tonight, Madonna is expected to continue with her tour as planned, with a performance in Boston.  She’ll show her endurance and will stay in the spotlight – but without any press lines to walk.

And the icing of the cake: the final Presidential debate is tonight – making the election, not Madonna’s divorce – the biggest story on the news and keeping the media at bay.  Just where she wants it.

Well played, Madonna.